ZENIA'S JOURNEY

1990

Humble beginnings

With both founders' hopes to create authentic flavours & spice up the food scene in Singapore, Zenia started trading food ingredients from a small office in Bedok.

1991

Started Zenia Malaysia

We set-up a trading office in Selangor.

1994

Shift to a factory space

End 1994, Zenia Singapore shifted to our inaugural factory at 11 Chin Bee Drive (now Jurong Cold Store).

We explored partnerships with globally esteemed suppliers of food ingredients & machineries.

1996

First showcase at FHA

Exhibited casings & machineries at FHA Food & Beverage Trade Show in Asia.

1996

Established distributorship

VISKASE®
Casings for Meat Processors:
Zenia distributes Viskase's cellulose, fibrous & plastic casings to both Singapore & Malaysia market since 1996.

KERRY | Red Arrow
Clean Smoked, Grill & Browning for flavourhouses & manufacturers:
Zenia Singapore distributes globally renowned Kerry RedArrow products since 1996.

Meat Machineries (discontinued):
Zenia was one of the first to represent European meat machineries in the Singapore market.

However, to pivot towards responding to market needs for customised seasoning blends & OEM, we discontinued our meat machineries arm by 2015.

1998

New partnerships

Givaudan | DDW
World of Colours & Textures:
Enhancing the appearance of beverages, meat, confectionery & more, Givaudan Sense Colour offer our customers endless possibilities.

We broadened our ingredients range, delivering Food Coating International's coatings & seasoning blends to food services & manufacturers.

1999

Zenia & Spices of the Orient

We moved to our present day premise at 263 Pandan Loop, partnering Spices of the Orient (subsidiary of QAF Group) in their manufacturing operations.

2006

New home & possibilities

In May 2006, Zenia bought over the factory from QAF. We took the step of factory that to capture blends of flavours that found their way into supermarkets, central kitchens, manufacturing plants & more in Asia.

2006

Warehousing & Retail in Malaysia

We took another leap forward, setting up a warehouse in the vibrant city of Kuala Lumpur. This strategic shift streamlined operations, & ensures every ingredient reaches our customers fresh & flavourful. We also launched our retail brand, Rasa Gourmet, in hypermarkets.

2018

New partnerships

We now have a complete, halal casing solutions for meat processors, distributing collagen casings from Fibrahn, Edicas & Spain.

2019

Shift to the Online space

With Covid-19, we started our e-commerce platforms. We provided our customers with a seamless shopping & cooking experience, from the safety & comfort of their homes.

2023

Taking new ground in JB

We set-up our new manufacturing plant in Johor Bahru (Ulu Tiram), enhancing our production capacity & network to serve our neighbouring market.

Present

Spicing the Future

Engaging consumers, collaborating with our customers, & working closely with our suppliers, Zenia commit ourselves to serving with quality & innovation.

Got an enquiry? Let us know!